Global B2B Marketing Automation Software Market Growth (Status and Outlook) 2025-2031

Report ID: 3028943 | Published Date: Feb 2026 | No. of Page: 130 | Base Year: 2025 | Rating: 4.5 | Webstory: Check our Web story
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Impact of U.S Tarrifs Analyzed 2025

The global B2B Marketing Automation Software market size is predicted to grow from US$ 4152 million in 2025 to US$ 9994 million in 2031; it is expected to grow at a CAGR of 15.8% from 2025 to 2031.

B2B marketing automation software is a category of software tools and platforms designed to streamline and automate marketing processes and campaigns specifically for business-to-business (B2B) marketing. These platforms help B2B organizations generate leads, nurture prospects, and optimize their marketing efforts.

The global market for B2B marketing automation software has seen significant growth and evolution in recent years, driven by the increasing need for businesses to streamline marketing efforts, generate high-quality leads, and improve customer engagement. The adoption of B2B marketing automation software has been driven by factors such as the growing emphasis on lead generation, customer relationship management, personalized marketing, and the need for data-driven decision-making.

North America has been a dominant market for B2B marketing automation software. The United States, in particular, has a significant presence of both software providers and adopters. European countries, including the UK and Germany, have witnessed steady adoption of marketing automation solutions, especially in industries such as manufacturing, finance, and technology. The Asia-Pacific region has shown increasing interest in B2B marketing automation, with countries like India and China experiencing rapid adoption as businesses seek to expand their digital marketing efforts.

Segmentation by Type:

  • Email Marketing
  • Campaign Management
  • Reporting and Analytics
  • Others

Segmentation by Application:

  • SMEs
  • Large Enterprises

Market by Region:

  • Americas
  • APAC
  • Europe
  • Middle East & Africa

Company's Coverage:

  • HubSpot
  • Act-On Software
  • Marketo
  • Adobe
  • Salesforce
  • Infusionsoft
  • Oracle
  • Etrigue
  • GreenRope
  • Cognizant
  • LeadSquared
  • Omnisend
  • MarcomCentral
  • Autopilot
  • iContact
  • MailChimp

Key Questions Addressed in this Report:

What will be the market size in 2031?

What are the key trends shaping the market?

Which companies are leading the B2B marketing automation software landscape?
Frequently Asked Questions
B2B Marketing Automation Software report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
B2B Marketing Automation Software report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
B2B Marketing Automation Software report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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