A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.

The global K-webtoon market size is projected to grow from US$ 4943.3 million in 2023 to US$ 20110 million in 2030; it is expected to grow at a CAGR of 22.2% from 2024 to 2030.

ReportPrime' newest research report, the “K-webtoon Industry Forecast” looks at past sales and reviews total world K-webtoon sales in 2023, providing a comprehensive analysis by region and market sector of projected K-webtoon sales for 2024 through 2030. With K-webtoon sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world K-webtoon industry.

This Insight Report provides a comprehensive analysis of the global K-webtoon landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on K-webtoon portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global K-webtoon market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for K-webtoon and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global K-webtoon.

Smartphones have become one of the most accessible sources of entertainment for most people these days. In fact, Zippia shares that smartphones make up 70% of digital media time in the US, with 83% of that time going to entertainment.

Since many users tend to consume content quickly, there’s been a rising trend to cater to this phenomenon called “snack culture.” The term originated in South Korea, referring to the behavior of going through short-form content rather than deeper reading material. These types of content take on the form of videos that are up to a minute long, including stills such as infographics and webtoons.

Webtoons, specifically, are seeing increased demand from all over the world. Because of this, many companies are jumping into the webtoon business to use as marketing and boost sales.

This report presents a comprehensive overview, market shares, and growth opportunities of K-webtoon market by product type, application, key players and key regions and countries.

Segmentation by type

• Subscription Based
• Advertisement Based

Segmentation by application

• Mobile Phone
• PC/Notebook
• Tablet Computer
• Others

Market by region

• Americas
• APAC
• Europe
• Middle East & Africa

Company’s coverage

• Naver
• Kakao
• Comico (NHN)
• KidariStudio
• Ridibooks (RIDI Corp)
• Tappytoon
• Tencent
• Webcomics (SideWalk Group)
• Mr Blue
• Kuaikan
• Amazia
• Izneo Webtoon
• Toomics (Terapin Studios)
• MangaToon
• Manman Manhua
• Dongman Entertainment
• Bilibili Comics
• ToryComics
• Webtoon Factory
• Stela
• Graphite

Key Questions Addressed in this Report